Who We Are

Power Sound was established in 2004, where at the inception of the business, our customers primarily consisted of community and school friends. It was formed to provide customers with a premier and trustworthy company to choose when designing or installing a home theater or media room. Power Sound’s experts start from the beginning of the process where a customer may not even know what they want and suggest ideas to provide the system the customer wants, even updating and improve a current system. We have the know-how and the skill sets to do everything from the simple wall-mounted TV in your bedroom to a complete complex system. In the past eleven years, the company has expanded to service beyond our initial and immediate community to serve North Dallas, Uptown, Highland Park, University Park, Southlake, Plano, Frisco, and beyond. Our commitment has always been to our customers.

Power Sound provides custom programming, installation, and control of your home audio system and automation. We work first to understand what the customer’s needs are and then add suggestions. From there, we build a complete, easy to use system, or one that can give you ultimate control of your movies, music, lighting, and more. Our installation team will come to your home and install all of the hardware and products, while we simultaneously have the custom programming written; this way, there is less downtime and they can work together seamlessly to ensure all functions are working to the client’s satisfaction. Power Sound can be as modest or as elaborate as you want. We pride ourselves in bringing to life the vision of your dreams.

Our job doesn’t end once installation is complete. We are active with customer support and believe that your satisfaction is key. We believe that reliability is a strong component to any successful business which is why we stand behind the majority of our products by honoring their lifetime warranty. If your product fails and it was purchased and installed through us, that warranty even covers our replacement labor costs.

For additional information please contact us and let us know how we can help you!

What They Say About Us

Custom work was required to achieve what my wife envisioned in our home. We were told by several companies it could not be done. But Joe Alcala said, if you want it anything is possible.

Hardie Fruits & Vegetables

Power Sound is dependable and they deliver what is promised. Power Sound will go above and beyond…nights, weekends, whatever it takes to complete the job.


Do you need an experienced and firmly established company for your next audio/visual installation?

We would be honored to be the company you choose!